Founder, President

Joan Breibart

Joan Breibart founded the PhysicalMind Institute in 1991 and made Pilates — and unknown exercise Method — the fastest growing trend in the subsequent decade. Then to satisfy this new demand for BodyMind fitness, she created the first Pilates Certification program, instructional videos and study manuals. Following in Joe’s inventive footsteps, she invented the Mini-Reformer®; the Mve® Chair; Parasetter®; the MINIS™; HeadFloater®; SmartSEAT; Tye4® and Tye4X™. She holds eleven patents on body improvement products as well as nine trademarks.

In addition, she is co-founder with Meredith Luce MS, RD, LN of the first low quantity diet. Prior to 1991, Breibart spent 10 years in publishing and 20 years in the beauty and hair business. She has edited and authored several books, including Programmed Marketing (1971); Standing Pilates (2005); and Body Biz (2006). She is a graduate of Barnard College Class of 1963.

Facts About Joan

She’s the only one with her name out of 8 billion souls. She’s a grandmother and inventor and she’s been doing Pilates for 60 years as does her entire family including her two young granddaughters who love Parasetter® a product Joe would have invented if he were here today. She is 83; 5’6” weighs 125 and has a nice Pilates body. Wellness Bitches can’t stand her because she is pain free; takes no pills; is energetic; almost never sick—although last year she had cancer but fortunately chemotherapy was a piece of cake. Before Pilates was a household name—thanks to her efforts—people would ask her HOW MANY Times a week she did it and she would answer: “Once or twice a year if absolutely necessary!!” because while they are asking she is “doing it.” She doesn’t eat “healthy” whatever that is nor over-consume water—our most precious resource. She’s happy that Ozempic will reshape America and put wellness on life support.