Founder, President
Joan Breibart
Joan Breibart founded the PhysicalMind Institute in 1991 and made Pilates — and unknown exercise Method — the fastest growing trend in the subsequent decade. Then to satisfy this new demand for BodyMind fitness, she created the first Pilates Certification program, instructional videos and study manuals. Following in Joe’s inventive footsteps, she invented the Mini-Reformer®; the Mve® Chair; Parasetter®; the MINIS™; HeadFloater®; SmartSEAT; Tye4® and Tye4X™. She holds eleven patents on body improvement products as well as nine trademarks.
In addition, she is co-founder with Meredith Luce MS, RD, LN of the first low quantity diet. Prior to 1991, Breibart spent 10 years in publishing and 20 years in the beauty and hair business. She has edited and authored several books, including Programmed Marketing (1971); Standing Pilates (2005); and Body Biz (2006). She is a graduate of Barnard College Class of 1963.
Facts About Joan
She’s the only one with her name out of 8 billion souls. She’s a grandmother and inventor and has been doing Pilates for 60 years. So does her entire family including her two young granddaughters who love Parasetter®– a product Joe would have invented if he were here today. She is 83 and is 5’6” tall and weighs 125 pounds and has a nice Pilates body. Wellness Bitches are amazed that she is pain free; takes no pills; is energetic; and almost never sick. She doesn’t eat “healthy” whatever that is nor over-consume water—our most precious resource. She’s happy that Ozempic and Mounjaro® will reshape America and put wellness on life support.